About us
Meet the team behind Trontveit
A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It's hard to balance everything. It's always challenging. My relationships with producers or photographers – these are relationships that took years. I can't get sucked into that celebrity thing, because I think it's just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don't need to do that any more. I don't really know how to do casual clothes.
OWNER & CEO
Thomas
MARKETING
Anne
OPERATIONS
Chris
B2B SALES
Iben
B2B SALES
Christina
B2B SALES
Maybrit
EXPORT
Jean-Philippe
PRODUCTION
Inge
We have come to stay.
Trontveit was founded in 2010 by Thomas Trontveit – a passionate, educated hairdresser with deep experience from both the salon and the commercial side as a former sales director. The foundation was laid with three groundbreaking hair waxes: Organic ATTITUDE , Solid ATTITUDE and Rock Solid ATTITUDE – and the ambition to do things better, differently and with heart.ils on availability, style, or even provide a review.
Exports to 14 European countries
Today, Trontveit has grown into an international company with exports to 14 European countries , over 1,000 active product numbers and both B2B and B2C platforms, where we deliver lightning-fast and stable - with same-day delivery .
Private Label production
In 2022, we purchased our current headquarters in Klarup , which also houses our own Private Label production facility , development department and warehouse. From here, we help both salons and brands produce high-quality products tailored to their needs.
Safe and stable place to trade
For 4 years in a row, we have achieved the coveted AAA credit rating , which is awarded to only less than 3% of Danish companies . This is evidence of a healthy economy, strong management and that Trontveit is a safe and stable place to do business – both as a customer and a business partner.
Five-time winner of "Best Haircare Distributor – Europe"
We are a five-time winner of "Best Haircare Distributor – Europe" and in 2024 received the award for "Haircare Seminar of the Year 2025 – Europe" for our unique training concept HairVenture .
Here we combine professional inspiration with travel, sun, drinks and networking between professional hairdressers from all over Europe.
A greener future
In collaboration with Klimatræ , we plant several hundred trees every year and are working towards becoming CO2-neutral by 2028. We are self-sufficient in electricity via solar cells, use electric cars , packaging in recycled plastic and produce many vegan products .
